Digital Marketing Specialist

Job Description

We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns across multiple channels. The ideal candidate will have expertise in SEO, social media, paid advertising, and content marketing to drive brand awareness and generate leads. You will work closely with the sales and creative teams to execute effective marketing strategies.

Key Responsibilities:

• Plan and execute digital marketing campaigns, including SEO, PPC, social media, and email marketing.
• Optimize website content and landing pages for search engines and conversions.
• Manage social media accounts, create engaging content, and track performance metrics.
• Conduct market research to identify trends and target audience behavior.
• Analyze campaign performance using Google Analytics, social media insights, and other tracking tools.
• Develop and implement lead generation strategies to support sales goals.
• Stay updated with industry trends and emerging digital marketing technologies.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, SEO, and paid advertising.
• Proficiency in Google Ads, Facebook Ads, and email marketing platforms.
• Strong analytical skills with experience in Google Analytics and campaign tracking.
• Excellent communication and creative thinking skills.

Preferred Qualifications:

• Certifications in Google Ads, HubSpot, or Facebook Blueprint.
• Experience with CRM systems and marketing automation tools.
• Knowledge of A/B testing and conversion rate optimization.

Benefits:

• Competitive salary and performance bonuses.
• Flexible work arrangements, including remote options.
• Professional development and training opportunities.
• Opportunity to work on exciting marketing projects with a dynamic team.